![]() If someone were to steal the drone, look out - it likely has GPS on board and can help Amazon to track you down. My other theory is that the drone itself is not overly expensive - the tech behind it is the true innovation. It will likely hover in place until it can land, and it’s probably made of carbon fiber or a high-density plastic. The sensor technology will know if there is a pet nearby or a child and stop flying. You'll use an Amazon landing pad you lay on the ground near your home. Within a 30-minute window, the drone will alert you about the delivery. There are no specs, but I’m picturing something about the size of the DJI Spreading Wings S1000 that looks like it could double as a military aircraft or lift a small child. Yet, the drone looks massive - dwarfing a wooden fence in the background. It’s mostly charger cables, books and ink cartridges - those last-minute items you need now. Now, if this works anything like the Prime Now service in Minneapolis that I’ve used many times, there’s a limited selection of products. A cheeky video starring none other than Jeremy Clarkson from the Top Gear (and now Amazon show The Grand Tour) explains how it works. soon, tackling some of the regulatory issues and sensor technology in a limited trial to see how it all pans out. Amazon announced their Prime Air delivery service will be ramping up in the U.K. There are numerous regulatory hurdles to overcome before drones become an accepted part of everyday life.Amazingly, this technology is not some far-off science-fiction fantasy. While this latest ad is very slickly produced, true Amazon drone deliveries to the public are still likely to some way off. The drone will also scan the landing zone (established by an Amazon ‘A’ card place by the customer) for hazards before landing and gently plopping the package down. The drone featured in the ad can fly for 15 miles at 400 feet above ground, and it employs “sense and avoid technology” to negotiate its way around obstacles on the ground and in the air. Related: Flying a drone: everything you need to know It also mentions how, in time, there could be a whole family of Amazon drones, with different forms used for different environments. If you think that’s weird, remember that Amazon signed Clarkson and his two co-presenters up for a new car show shortly after he was sacked by the BBC.īesides Clarkson’s inimitable tones, the advert showcases how a pair of football boots could be ordered and flown to your house in just half an hour. Indeed, a new video ad showcases the process, with none other than former Top Gear host Jeremy Clarkson talking us through it. This fleet of automated drones is designed to deliver local packages in just 30 minutes from the time you hit the’Buy’ button. ![]() ![]() As you can see from the main image, Amazon has now kitted its drone prototype out with a colourful decal. The company has launched a new information page for its Prime Air initiative, complete with images, videos, and frequently asked questions. While a full public rollout could still be some way off, Amazon is clearly sending out a message that it’s ready to roll with drones from a technological and logistical standpoint. Amazon Prime Air drone deliveries are getting ever closer, with the online retail giant revealing a new batch of colourful drones and a celebrity-endorsed advert.Īmazon has made rapid progress with its drone delivery concept in recent times. ![]()
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